About Hubs

Hubs.ge is Georgia's football-first multisport retail and e-commerce platform, built to serve athletes, teams and sports communities across Georgia and the wider region.

We represent brands like Adidas, Macron and Nike.

Our business combines a physical retail experience with a nationwide e-commerce platform, giving customers access to a carefully selected range of football, running, training, lifestyle and other sports products from leading international sports brands.

At the heart of Hubs is football. Our goal is to build the leading football and multisport destination in the Caucasus, a place where professional and amateur athletes, young players, fans and everyday sports enthusiasts can find the products and expertise they need.

Alongside our retail and e-commerce operations, Hubs operates a dedicated B2B division serving professional sports clubs, academies, federations, corporate partners and other sports organizations. Through our B2B network, we provide teamwear, equipment, customized solutions and long-term supply partnerships in Georgia and across regional markets.

By bringing retail, e-commerce and B2B services under one platform, Hubs connects international sports brands with both individual customers and organizations, creating a complete sports ecosystem built around product, service and community.

Hubs.ge is Football First. Multisport. Retail. E-commerce. B2B.